TrueSPF™: Lab-Verified Sunscreen Protection, Every Batch
Why you can't just take
sunscreen at its word.
SPF 50 on the label should mean SPF 50 on your skin. We built trueSPF™ because most brands don't test every batch. And consumers deserve to know what they're actually getting.
Shankar Prasad, Founder and CEO
5 checks. No shortcuts.
Every batch.
IN-VIVO (on human skin) + IN-VITRO (in lab) testing.
Every batch is tested. Not just the first one.
Proven UV filters only.
360° quality check and audit.
Full transparent reporting. Every report. Published.
Verify Your Batch
Every trueSPF™ bottle has a batch code. Enter it here to pull up its exact lab reports — the actual numbers, from the actual test, on the actual batch you bought.
Your code is printed on the crimp of the tube.
All reports.
Open access.
Every batch. Every test. Every certificate. Published in full, no filters, no summaries. Download the actual lab data behind every trueSPF™ claim.
Click on Image to Download
In Vivo
In-Vitro
In-Vitro 2
Blue Light Protection
Water Resistance
Non-Comedogenic
Shop the trueSPF™ Collection.
Sunscreens that prove it.
Tested on Skin.
Verified SPF.
Know About Us
Clean beauty,
proven by science.
Plum is India's first 100% vegan, cruelty-free beauty brand. We started with a belief: what goes on your skin should be as honest as what's printed on the bottle.
We don't make claims we can't prove. trueSPF™ is how we keep that promise — every test published, every report open, every batch verified. So you never have to take our word for it.
2014
Founded
100%
Vegan
0
Animal Testing
5M+
Happy Customers
Questions? Good.
Every answer is here.